At the turn of spring and summer
The trend of the fashion industry hits again
Color as the vane of fashion trends
Not only represents the trend and beauty
It conveys people’s emotions and resonance
In the post-epidemic period,
Pure, healing, bright, positive colors
Still the focus of attention
Next, follow Xiaomeng to unlock
Five key fashion color trends for spring and summer of 2022
Come to PICK's heartbeat and be a "tide" person in the fashion industry
Butter
Butter color is softer, more creamy, and makes people feel almost edible. This color trend conforms to the growing desire for nutrition and health of modern people. In the past three years, the popularity of yellow has become more and more intense, especially the bright yellow with high chroma and the light yellow with a light and thin feeling. We predict that in the spring and summer of 2022, consumers will continue to seek these comfortable and cordial yellow tones that bring positive sensory experiences.
Warm butter color has become popular in luxury women's clothing. In the spring and summer of 2022, we will see its expansion in the fields of menswear, underwear, and interior design, with a particular focus on luxury and noble style positioning. The neutral appeal is also the color perception characteristic of butter color, so butter color is also very suitable for children's wear, home wear and casual wear.
Olive Oil
Olive oil color with herbal moisturizing feeling. This peaceful and balanced hue has a timeless and comfortable texture, and is similar to the attributes of olive oil itself. It is an ideal base color to match with other colors. In the fashion trend, the green color has always been the core key color. This is due to its natural nature. Under the influence of the epidemic, people will be more eager to be exposed to the vitality of nature. Therefore, the olive oil color will have a greater impact on consumers. Obviously attractive.
Olive oil color can be called a long-lasting and sustainable all-rounder. It can be widely used in outdoor sports, tooling, underwear, footwear, accessories and interior design. In men's and women's clothing, olive oil green is having a good chemical reaction with those practical and functional products that are rapidly heating up.
Mango Sorbet
Refreshing bright tones can bring optimism and uplifting mood. Mango ice cream color, which combines the popularity of orange and the brightness of yellow, is a warm and invigorating tropical color. It can add positive energy to the seasonal color palette, enhance the sense of happiness and health, and it can also bring digital effects to the color palette through its supernatural and vivid saturation.
Mango ice cream color will be an ideal choice for swimwear, sportswear and outdoor clothing. In women's clothing, it will bring amazing and unusual effects, especially for products with modern silhouettes. With its own juicy texture of fruits, it is also suitable for household goods and interior decoration.
Atlantic Blue
Color is energetic and can help improve physical and mental health. The charm of reliable, versatile and trustworthy blue lies in its sense of substitution. Therefore, the calm, reassuring, trans-seasonal Atlantic blue tone echoes the organic indigo dye and the ocean, making it very suitable for sustainable and traditional designs.
Deep blues such as these have been embraced by slow fashion brands, and may become the ideal color tone for menswear. Atlantic blue will also be the classic core of women's clothing, sportswear and decoration, especially for the beauty and makeup industry as its directional color.
Orchid Flower
If green tones, blue tones, and yellow tones make people feel at ease, harmonious and consistent, then the moist pink and orange tones will give people a sense of excitement and optimism. Phalaenopsis has strong, surreal, and energetic qualities, and it can be used across seasons and across borders. At this challenging time, using this high chroma magenta hue will be a good way to create a sense of positivity and escape from reality.
Vibrant pink series has been fully utilized in the field of sportswear and casual wear and is influential, especially for female consumers. Phalaenopsis will continue to be widely popular in fashion, swimwear, interior design and beauty. The connection and resonance are generated in the field. With its purple background, it was initially promoted by the youth market and subsequently attracted the men's and women's clothing market.
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